Customer Cases

Client Overview

LEXYAiR I.N.C. is a distinguished jewelry brand founded by Alexandra Ricaurte. It is known for crafting exquisite pieces that have adorned celebrities such as Olivia Culpo, Dayana Mendoza, and Jaslene Gonzalez.

Project Objective

The primary goal was to redesign LEXYAiR I.N.C.'s website on the Shopify platform to better reflect the brand's identity and showcase its unique jewelry collection.

Challenges

• Outdated website design that didn't align with the brand's luxury image.

• Limited functionality is hindering user experience and online sales.

• Need for a responsive design to cater to mobile users.

Solution

• Developed a custom Shopify theme that embodies the brand's elegance.

• Implemented responsive design techniques to ensure optimal viewing across devices.

• Enhanced site navigation and user interface for improved customer journey.

Results

• Increased online engagement and time spent on the website.

• Improved mobile accessibility, leading to higher mobile traffic.

• Positive feedback from customers appreciating the new design and functionality.

Client Overview

Nexora is a SaaS company that specializes in customer relationship management solutions tailored for small to medium-sized businesses. Despite offering a robust platform, Nexora faced challenges in attracting organic traffic and generating qualified leads through its website.

Project Objective

The primary goal was to enhance

Nexora's online visibility by implementing a comprehensive SEO strategy. The strategy aimed

to increase organic traffic, improve keyword rankings, and boost lead generation.

Challenges

• Low organic traffic due to limited keyword optimization.
• Poor search engine rankings for industry-relevant terms.
• Lack of high-quality backlinks affects domain authority.
• Underutilized blog section with infrequent content updates.

Solutions Implemented

• Conducted keyword research to identify high-volume, low-competition terms.
• Optimized on-page elements: meta titles, descriptions, headers, and internal links.
• Developed a content calendar for regular blog posts on CRM challenges and solutions.

• Initiated a backlink outreach campaign targeting industry-related websites and directories.

• Improved website loading speed and mobile responsiveness to enhance user experience.

Results

• Achieved a 150% increase in organic traffic within six months.

• Improved keyword rankings, with 20+ target keywords reaching the first page of search results.

• Increased domain authority from 25 to 40 through quality backlink acquisition.

• Enhanced lead generation, resulting in a 35% uptick in monthly sign-ups.

Client Overview

Vignoble Nova is a collective of five small vineyards based in the Languedoc region of southern France. Passionate about organic winemaking and terroir-driven storytelling, they banded together to share costs, build a digital presence, and sell directly to restaurants and wine clubs across Europe. Their challenge? Beautiful wine, rich stories, but very little online visibility, no scalable digital infrastructure, and low traffic conversion.

Client Objective

Despite a strong in-person reception at tastings and wine fairs, Vignoble Nova struggled to turn interest into sustained digital growth. Their website had low organic traffic, unclear user paths, and lacked marketplace presence. Their team also had limited time and technical resources. They needed guidance on how to grow online sales, without losing their artisanal soul.

What I Did:

• Website Optimization

• SEO & Content

• Marketplace Expansion

• Analytics & Roadmap

The Result (in under 6 months):

• +74% increase in organic website traffic

• +52% lift in conversion rate from product pages

• First successful restaurant orders placed entirely via the website

• Waitlist created for next season’s wine club subscription.

Takeaway:

Great wine needs time, and so does digital growth. With the right structure and small, consistent steps, Vignoble Nova began scaling its reach while staying true to its roots.